It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.

The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.

The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.

The Wrangler brand is repositioning itself through instinct and emotion.

The spot we are animals.
From The Press Release

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.

Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

This is a nice spot for Quaker Oarts that was rejected for the following reason:

This advert for Quaker Oats cereal, which appears to show briefly the genitals of a claymation figure, drew complaints to the Advertising Standards Authority on the grounds of “Taste and Decency”, and was widely reported on in the British media.

I’m not sure what the message of this spot is, this seem to be a response to the pubic criticism, Spanish football supporters.

Although this is another Nike advertising for Euro 2008, this advertising seems to virtually involve a crush between Spain’s football team and crowd.

All five players in this ad, Torres, Iniesta, Ramos, Puyol and Fábregas are all sponsored by Nike as individuals. They are all individually sponsored by Nike; however the Spanish national team is sponsored by ADIDAS.

People in the background are discussing why Spanish football team can’t win any big tournament and what team needs to be successful.

The answer is taking football to the next level and win.

Good commercial, after all.

A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder’s extraordinary inventiveness.

Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.

A simple and futuristic ad that works on many levels from the art direction to the computer animation.

More on their mini site.

Studio: Akama
Production: Wanda

This spot is created by O&M Amsterdam and MTV (whose names does not appear on this sport) as support for peace in Burma. Spot uses footage of warplanes bombing Burma with flowers as an impressive call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org.

Here at the new Burma Arts Board website, you can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.

“This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma. We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort.”

said John Jackson, Director of Social Responsibility, MTV Networks International.

This spot let me silent…

MTV Director of Social Responsibility: John Jackson
Burma Arts Board Founder: Suki Dusanj
Advertising Agency: Ogilvy & Mather (Amsterdam)
Executive Creative Director: Carl Le Blond
Director: ShiloProduction
Company: Shilo (New York, USA)
Creative Director: Andre Stringer
Lead Artists: Andre Stringer, Tamir Sapir, David HillMatte
Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask
3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgins
3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton
Compositors: David Hill, Andre Stringer, Tamir Sapir, Cassidy Gearhart, Noah Conopask, Stieg Retlin
Typography: Evan Dennis
Miniature Design: Willi Patton
Editor: Nathan Caswell
Sound Design: Dante Nou
Coordinator: Danielle Smith
Producer: Lindsay Bodanza
Executive Producer: Tracy Chandler
Executive Producer (UK): Mark Hanrahan
Music production and arrangement: Good Sounds Amsterdam

Few months ago I was telling you about a new ecological campaign from Romania aiming to save the Danube reservation. That campaign was talking about the ecological problems from Danubian Delta.

Preserving and protecting nature is now the subject of a new campaign.

Three ad prints are asking people to share 2% of the income tax to give a chance to solve the most important problems of the Danube Delta Biosphere Reservation.

Their mission is: “In the battle against people for the sake of nature! And, finally, for the good of our people. ”

The contribution of 2% for the Danube Delta can help rare species to survive.

I good call for many people to react against indifference and natures extinction.