Yi Jianlian and Nike
Published July 13th, 2007 in Accessories, Advert, Campaigns, Commercials, Entertainment, Fashion, Sport, TVUmeric, Sydney and W+K, Shangai created this spot for Nike aired in China.
Yi Jianlian, the 2.11 meter young basketball player.
Agency: W+K Shanghai
Creative Directors: Frank Hahn, Iris Lo
Art Director: Kai Zastrow
Copywriters: Dean Wei, Achilles Li
Agency Producer: Kerli Teo
Animation House: Umeric, Sydney
Lead animator: Ash Bolland
Animation designer: Von Dekker
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