WWF The Bird commercial
Published August 16th, 2007 in Advert, Campaigns, Commercials, Kids, Social, TV, VideoThis WWF commercial comes from India. It shows a boy who untied a bird of the bird cage, but after all the bird has no reason to be free. There are no forests or trees so there is not reason to be free.
Plant more trees.
This spot reminds me of an old wish of mine since I was a child: to free animals from cages and to let them be free. Looks like this Indian boy try to do what I was never able to do.
But it looks like it’s too late. There is no place for a bird to fly to. Forests are gone.
Agency: Ogilvy & Mather, Mumbai
Executive Creative Director: Piyush Pandey
Creative Director: Abhijit Avasthi
Art Directors: Shankar Kamble, Samir Sojwal
Copywriters: Yogesh Mani Pradhan, Rajneesh Ramakrishnan
Production Company: Campfire Tales, Mumbai
Director: Binay Pradhan
Cinematographer: Binod Pradhan
Music: Deep Pradhan
- CTS environmental campaign - Travellers not tourists
- The recyclers` ecological campaign
- Don`t cut the forest recklessly
- Axe
- Paper recycling campaign
This campaign must be “tagged along” with each tree seedling to be distributed free by the Ministry of Environment and Forests, Government of India.
Was this shown in the US? I don’t recall seeing it.