It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.
The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.
The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.
The Wrangler brand is repositioning itself through instinct and emotion.
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo