Wombat WWF Australia tv commercial
2 Comments Published January 3rd, 2008 in Advert, Campaigns, Commercials, Social, TV, VideoReading time: 1 – 2 minutes
The spot shows a young woman uncertain and frightened of what the future holds. She speaks about the lost things of her life. She is actually the wombat that does not know if he will survive.
I think this interpretation of a woman as wombat telling her story, get to the public as a common issue: the next Australian species.
For people who know best the situation of these animals, this spot if powerful. A story of Australia’s indigenous wildlife.
Agency: Leo Burnett Sydney
Advertiser: World Wildlife Fund Australia
Executive Creative Director: Mark Collis
Art Director: Kieran Antill
Copywriter: Stephen Coll
Director: Sam Bennetts
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