Wear a helmet and protect your life
Published July 10th, 2007 in Advert, Automotive, Campaigns, Commercials, Personal Care, Photo, Print, Social, TV, VideoTv commercials developed by Ogilvy and Mather Vietnam for Asia Injury Prevention Foundation - a non-profit organization working towards reducing the number of traffic fatalities in developing Asian countries, starting in Vietnam. National Helmet Wearing Campaign was started in Vietnam, June 2007.
Mission: Promote traffic safety behaviors, build on Public–Private partnerships.
Every year on the roads of Vietnam is killed more than 11,000 people and more than 30,000 were seriously injured. This means that thousands of families suffering from loss of a beloved one. Or simply involve heavy burden of caring for native people with severe brain injuries. The sad thing is that 40% of these cases would not happen if we simply use the helmet. Maybe not so much for ourselfs, but for our families and loved ones.
I never wear a helmet they don`t look cool.
I don`t like wearing a helmet it ruins my hair.
I don`t wear a helmet it makes me look stupid.
Agency: Ogilvy & Mather Vietnam
Executive Creative Director: Tom Notman
Art Director: Tom Notman
Copywriter: Tom Notman
Photographer: Dusit Phongkraphan
Production Manager: Ky Cong Le
- Attorneys at law
- Marks & Spencer women`s wear collection spot
- Body language to protect against AIDS
- Even dummies wear seatbelts
- Seat belts save lives
5 Responses to “Wear a helmet and protect your life”
- 1 Trackback on Oct 12th, 2007 at 1:00 am
Studies by the National Highway Traffic Safety Administration (NHTSA) have shown that wearing helmets does save lives. However, the same studies have shown that an improperly fitted or worn helmet can be just as ineffective as wearing no helmet at all. The implementation of helmet campaigns should be commended. However, these campaigns should include education on the proper use of helmets in order for them to be effective.
Wearing a helmet it suppose to be instinctual, a natural thing, self protecting instinct,…not a statistic.
But I agree, some people need to be educated in this direction.
Most people that talk about helmets as a natural thing, need to educate themselves. Luckily nowadays may sources on the internet provides us with ample opportunities to do so. Read and discuss ad use your own sound judgement, but first of all have a open mind, and take your time. The Wikipedia is a nice starting point.
http://en.wikipedia.org/wiki/Bicycle_helmet
Pro et con pages referred to there :
http://www.cyclehelmets.org/
http://www.helmets.org/
http://www.ecf.com/1021_1
http://www.magma.ca/~ocbc/hfaq.html
Best Regards,
Morten Lange
What is often ( conveniently ?) forgotten is that many more pedestrians and car-users get serious head injuries in traffic than cyclists.