Ogilvy, South Africa has developed a guerrilla campaign in Cape Town for the Volkswagen Golf GTI, using natural resources.

In Cape Town there are a number of trees that bend. Agency Ogilvy, South Africa decided to use them for Volkswagen Golf GTI. Near these trees throughout the city there have been placed signs with VW logo. The agency is demonstrated the power of this car.

Company: Volkswagen
Brand: Volkswagen GOLF GTI
Agency: Ogilvy, South Africa