A new educational and social awareness campaign started in Romania by Odyssey about the imminent problems caused by forest mass destruction, deforestation of important zones with forests and the uncontrolled use of non recycled paper.

The campaign is called “The recyclers” (Reciclatorii) and it’s aiming to educate and aware people about the waste of paper and the wrong way of understanding the role of a tree or forest.

They try to educate to understand that the recycled paper can be used the same as the normal paper but we get to save forests and environment.

Taglines:

Stop cutting the trees. Recycle the paper.

Soon you will feel it on your own. Recycle the paper.

Campaign has 2 ad prints and a TV spot. The message is that each of us can help on the recycling materials that can pollute our environment and on preserving the forests for our natural needs such as breathing unpolluted air, drinking natural water or having a place of our own in the wild.

Agency: Odyssey