The Guinness Dot commercial at 10 Advertising and Marketing Journal

The Guinness Dot commercial

Published January 15th, 2008 in Advert, Campaigns, Commercials, Entertainment, Food and Beverage, TV, Video

Brand Guinness begins its effort towards communication in 2008 by showing the history of one point. One point that could be anything. Then the story is materialized in few events that describe the evolution of the dot to what is seen within the last frame: Guinness

The spot is very interesting and makes you wanna see it again and again.

Guinness. It`s alive inside.

Visually the spot is full of stunning transitions and lush compositions used to create the dot’s world and its evolution. As a creation this animated material is gorgeous for a viewer eyes.

I just do not make the connections between the dot story and Guinness Ale.

Nevertheless a great animation made for Guinness beer and a good story for the little dot.

Agengy: IIBBDO, Dublin
Creative Director: Mal Stevenson
Art Directors: Jonathan Cullen.
Copywriter: Rory Hamilton
Producer: Onagh Carolan
Production Company: Psyop/Stink
Narration: Donald Sutherland
Song: “Mr. Blue Sky” by Electric Light Orchestra

7 Responses to “The Guinness Dot commercial”

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1 Kai Jan 15th, 2008 at 1:57 pm

quite simply, if you can be ANYTHING why not be the best?..
I feel the point of it is to make people think that 1. nothing is better than guiness, 2. Good things come to those who wait..
and besides, if you and your friends are sat about saying how you dont get the advert and how is it got anything to do with guiness, you are still giving their ad attention. Confusion is as good a tool as facts in my book
2 Morey Jan 16th, 2008 at 1:52 pm

So much less powerful than the “Good things come to those who wait” approach, but extremely pretty post-production work.
3 Bob Jun 24th, 2008 at 2:49 pm

I love the branding that Guinness has been doing my only confusion is why it’s not really been working as planned as it seems people aren’t buying so much of it. I think brands such as Stellar Artois are doing better.
4 guinness Jun 30th, 2008 at 5:21 pm

I’m not completely convinced by Guinness’s marketing strategy with this one.

I think Guinness are suffering at the hands of the new ciders that are becoming more popular with people who are taking up drinking. Lets face it Guinness is an acquired taste and if you have the choice btw Guinness and cider for your first alcoholic drink, your probably going to pick cider.

Guinness is still a massive brand though and Guinness merchandise will probably mean they turn a profit long after the old timer guinness drinkers have died of liver failure.
5 coffee Jul 1st, 2008 at 3:53 am

Hey, Thanks for displaying the add. I’ve not had a chance to see it yet. I disagree with the last commentor about lack of sales. While I don’t have any figures it seems to me that they are doing quite well. I determine this by two things. I see it served very often in the pubs that I frequent and as far as I know Warren Buffet is still well invested in the Guiness company.

Cheers.