Stella Artois and tradition of cinematic excellence
Published November 8th, 2007 in Advert, Campaigns, Commercials, Entertainment, Food and Beverage, TV, VideoThe Artois Blog is presenting two new commercials for the Stella Artois brand.
Pass It On
‘Pass it on’ is the first film celebrating the Artois family of beers. It features the new strapline ‘pass on something good’ which describes the care and craftsmanship that Artois passes on both to the consumer and to the future Artois brewers.
The film depicts an intimate village pub in a timeless continental world. We are invited to witness a close community engaging in gestures of kindness; from passing the forgotten hat of an elderly gentleman along from hand to hand, to lending a young man a comb when a pretty young woman enters the room.
These caring acts serve as an analogy for the care that has been passed on from the Artois brewery over six centuries.
From their youtube.com channel.
and….
Le Passage
Le Passage is an interactive animated short film inspired by early 20th poster design and constructivist cell animation.
The film guides you through the content of the Artois.co.uk site. The story is told through a character representing the Artois brewmaster, as he takes a typographical journey through the world of Artois on a quest to fill his chalice with the fabled Artois liquid.
As the brewmaster progresses through each section of the site you can stop off and enter the digital world of Artois.
From their youtube.com channel.
Client: Stella Artois
Title: Le Passage
Agency: Lowe Brindfors, Stockholm / Lowe, London
Production Company: Alphabetical Order, Stockholm
Director: Alphabetical Order
