This sixty-second commercial brings to life the triple distillation process used to create Smirnoff. The commercial triple distils the same intense conversation between a couple as they sit in their car overlooking L.A. The same scene is shown three times; with each repetition, action and dialogue is removed to mirror the triple distillation process Smirnoff undergoes. In the film — as with the brand - the distillation process serves to remove elements of the action, leaving us with a better outcome.

Text and clip from users on youtube.com

Sminroff - red love