Ad prints made for Orbis, which is a nonprofit humanitarian organization that strives to eliminate avoidable blindness and restore sight in the developing world.

The objective of the campaign was to encourage sign-ups to the monthly donation program in order to help 1,400,000 blind children see again. We show the world through the perspectives of blind children with the insight that they can only touch the surrounding objects to “see” them, limiting their understanding of everything, even their dearest parents, beloved pets and themselves.

1,400,000 children around the world can only see their mother through their hands.

To see the world though your hands…

Agency: Leo Burnett, Hong Kong
Creative Director: Connie Lo, Sandy Chan, Brian Ma
Art Director: Martin Tong, Leo Yeung
Account Executive: Pamela Wan, Maurice Li
Copywriter: Alfred Wong
Photographer: Henry Wong