Apa Nova Bucharest, the concessionaire of the Romanian capital city’s water supply and sewerage services, launched the campaign “Save the snowmen” aimed at raising Bucharest’s awareness on the climate changes and the means to prevent their negative effects. A special event on World Environment Day.

Planet it’s depending on you not to meltdown. Don’t just sit there, help it! Let you children know how snow looks like.

Agency: GMP Romania
Integrated Communication Director: Oliver Kapusta
Copywriter: Liana Popa
Art Director: Bogdana Poptomas
Strategic Planner: Teodor Cucu
AV Producer: Radu Teodorescu
PR Account Manager: Ana-Maria Constantinescu
Senior PR Executive: Florina Badea