Ad is aiming to stop using chemicals that are known or highly suspected of causing cancer. The campaign was started at September 2004, but is still on actuality.

Putting on makeup shouldn`t be like playing with matches.
Which cosmetics company do you trust with you daughter?
Read our lips: No more toxic chemicals in cosmetics

The message is clear: no more toxic chemicals in cosmetics, especially is kids have acces to them.

Campaign For Safe Cosmetics