One of the biggest problem about Northern Ireland (and not only) roads is the speed that causes car accidents. The Department of Environment Northern Ireland started a campaign against speed on roads called “The Faster the Speed, the Bigger the Mess” to aware population about these possible accidents that speed may cause.
The Faster the Speed, the Bigger the Mess.
Drivers always make excuses for their quick ride. They all have excuses, “it was so unexpected”, “I have not been able to see it”, “how can you predict? “, but the truth is that people often choose to move very fast speed. And the faster they go, the greater the probability of an accident and serious consequences is.
The campaign is supported by one of Europe’s largest insurers, Norwich Union.
This is a powerful social campaign. Speed matters.