Refex is the refillers o Hydro fluro Carbon gases which are more eco-friendly than their earlier predecessors like HCFC & CFC gases which are one of he major causes for affecting the ozone and causing global warming.

We have inherited the only known planet in the solar system where life can exist.
But that doesn`t give us the right to abuse it.

Are you prepared to substitute your staple diet with these?
Effect of global warming - Crops will get adversely affected.

Imagine wearing this every day in years to come.
Effect of global warming - Pollution of atmosphere.

Get used to drinking salt water.
Effect of global warming - Salty drinking water due to beach erosion.

All the skin cream in the world will not save you from disorders.
Effect of global warming - Skin disorders.

The idea behind this campaign was to create awareness, that people by switching over to HFC gas based ACs and refrigerators, can avoid certain potentially disastrous environmental changes in the future. And also an invitation to the public to partner the fight against global warming - the greatest threat known to mankind.

Client: Refex Refrigerants Ltd.
Media: Print
Agency:: Allegro Advertising Resources
Creative Director: Leela Ram
Art Director: Raj Kumar
Copywriter: Leela Ram
Photographer: Richard
City & Country: Chennai, India