Let’s face it, using an ordinary condom is a real pain in the butt. First, you have to tear the pack open, often using your teeth. Then you have to take the condom out of the pack – this is a slippery business at the best of times. Next, you have to figure out which is the right side up, before you can unroll it. By the time the condom’s on, the mood is halfway out the window…

A commercial for a new easy application condom in South Africa.