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Ads for laundry detergents.

“Keep the strength of black alive.”

Agency: D’Adda, Lorenzini, Vigorelli, BBDO. Milano.
Creative Director: Giuseppe Mastromatteo/Luca Scotto di Carlo.
Art Director: Serena Di Bruno.
Copywriter: Giovanni Chiarelli.
Photographer: Fulvio Bonavia.

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