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I’m sure you all remember the last phases on Meth Project illustrated in some realistic advertising campaigns, we just posted the prints on this blog.

For more see the Meth Project Ads or Montana Meth Project Ads, two old ad print campaigns posted here.

I do not have to remind you that the goal of the Arizona Meth Project (a large-scale prevention program) is to keep away youths and young adults from using methamphetamine for the first time.

The Phase 4 of this anti drug campaign has a direct message: living on Meth is another different reality then the “normal” life and you can see that by seeing the devastating consequences of Meth use.


As all the rest of ad prints presented by this project, the new ones have the same straight message of not using Meth, realistic illustrated in four ad posters.

Over all message: This is what Meth made you do.

But what`s the effect of this campaign?


6 Responses to “New Montana Meth Project Ads”

  1. 1 Anthony

    Well, that depends. I’ve never used meth, nor do I know anyone who uses meth, but I do know the dramatic images and warnings associated with marijuana back in the “just say no” 80′s. Once we kids realized that the warnings didn’t match the reality, everything else “authority figures” said was understandably questioned. This led to more experimentation, not less (marijuana use exploded shortly afterwards).

    If the reality of meth matches these horrific images, then the campaign will work. If not, it won’t. Simple as that.

  2. 2 christoph

    I like that campaign because it is extreme and kind of scary but probably realistic.

  3. 3 Lemurc

    The more real, the more cliché for some of us.

    But as long as the campaign is targeting teenagers, I think it`s ok.

  4. 4 independent

    Anthony, I agree the government in general has blown a lot of credibility with the pot thing.
    Its unfortunate too, because meth is so bad I don’t think you could exaggerate its consequences even if you tried. I’ve known someone who used it and I can’t even describe the results other than saying that person quickly became “crazy” and “messed up” (like, you can visibly see the effect of decay on skin, teeth, nails).

    He would disappear for months at a time and come back with quite unbelievable stories like he had been a police officer, or pilot, or fire fighter when he was out of town. As soon as he’s back in town, he’s unemployed living with parents – and needs a ride everywhere.

  5. 5 R.

    I’ve actually done meth four or five times like two years ago and haven’t touched it since. I don’t feel an urge either. I think “Meth. Not even once.” ads are bullshit.

  6. 6 Lemurc

    You may be lucky. :)

    Others may not be.

    Who knows….