I’m sure you all remember the last phases on Meth Project illustrated in some realistic advertising campaigns, we just posted the prints on this blog.
I do not have to remind you that the goal of the Arizona Meth Project (a large-scale prevention program) is to keep away youths and young adults from using methamphetamine for the first time.
The Phase 4 of this anti drug campaign has a direct message: living on Meth is another different reality then the “normal” life and you can see that by seeing the devastating consequences of Meth use.
As all the rest of ad prints presented by this project, the new ones have the same straight message of not using Meth, realistic illustrated in four ad posters.
Over all message: This is what Meth made you do.
But what`s the effect of this campaign?