We all know the Mini cars…and most of us love this cars. Now, I’m not good when it comes to cars, but I can appreciate a beautiful one.

Fit Mini

Fit Mini. Design your Mini the way you want.

Published/Released (Month, Year): July 2007
Short rationale: Fit MINI is a new way of selling financial products: you
can buy the car, all the services, accessories and Insurance products you
desire, paying them in only one monthly fee.

Advertising Agency: Proximity, Italy
Creative Director: Nina Almonte, Arianna Niero
Art Director: Jacopo Cinti
Copywriter: Raffaella Bedini
Published: June 2007

Mini Summer Check

Published/Released (Month, Year): June 2007
Short rationale (optional): Summer check is a service to check your Mini
before going on holiday. In one only check up they assure that everything
is fine with your car (outside and inside)

Mini Summer Check. Just think about having fun.

Advertising Agency: Proximity, Italy
Creative Director: Nina Almonte, Arianna Niero
Art Director: Jacopo Cinti
Copywriter: Mattia Cugini
Published: June 2007

Many thanks to: Jacopo Cinti