Lux Provocateur
Published November 20th, 2006 in Advert, Campaigns, Commercials, Cosmetics, Personal Care, Pharma, TV, VideoThis commercial has been directed by Chel White for Lux soap and made by Bent Image Lab.
And they say soap can change a woman..
Director: Chel White
Exec. producer / Co-director: Ray Di Carlo
Agency: Santo
Production designer: Jim Clark
Related Posts:
- Scottish Widows
- Orange France Telecom
- The magic world of JC Penney
- Nokia 7610 commercial
- Change - Levi’s 501
Yuck!
This ad is revolting. It’s so obvious and blatant that even a schoolchild could see through it. How did it ever make it through all the gamuts through which ads have to go in the advertising agency? I will strongly consider not purchasing Lux soap in the future.
The LUX spot is clearly making fun of the fairy tale premise and overt sexuality in advertising-I find it totally ironic. And it’s great to see the blatancy portrayed in a humorous, visually appealing execution. Nobody is trying to hide behind its suggestive nature, but instead plays on the theme to an advantage.