Liu Jo jeans new Bottom-Up Collection spot

The Italian fashion brand Liu Jo introduced on February 10 its new line of jeans “Bottom-Up Collection” with an ad spot for television. The aim of the campaign that was made by TBWA \ Italy is to publicize the product, enhancing the reputation of the brand.

In the spot can be seen men and women using collars neck injury. The cause of this situation is that the irresistible temptation to turn to observe these beautiful rear wearing jeans.

The spot, which was shot in Portofino and Milan, received a treatment of the image in black and white to create an environment that seeks to highlight the timeless cinematic style. The music is an original theme by Federico Landini interpreted by Jane Kumada.

Agency: TBWA\Italia
Executive Creative Director: Fabrizio Russo
Associate Creative Director: Fabrizio Caperna
Music: Federico Landini
Singer: Jane Kumada