It is on air in these days on main feminine periodicals the new institutional Mediterranean campaign, the sold cosmetic line for correspondence from the Carli Siblings. Been born 7 years ago like test in order to widen the offer of the oil, Mediterranean is a truth consolidated in the world of the cosmetic with others 350 references in portfolio and more than 100.000 active customers.

The Lorenzo Navy & Associates to you has followed the plan from the beginning defining name, logo, strategy, positioning, packaging, beyond obviously to the advertising. Campaign 2007 consolidates the positioning of the line going to strengthen connubio with the active principles of the olive oil being always maintained an equilibrium between femminilità, beauty and information. a beautifulst feminine body in fact is collected and it is tightened in order to take the shape of an olive with a copy that is also the promise of the company “beauty extravergine”.

For the agency under the creative direction of Lorenzo Navy Paul Bianchini (art) and Alba Minadeo (copy have worked).
This is a translated text.
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