Learning and Skills Council - Skills Campaign
Published August 21st, 2007 in Advert, Campaigns, Commercials, Personal Care, Services, Social, TV, VideoTV advert of the “England’s Hardest Working Hands” competition for the UK’s Learning Skills Council.
Impressive spot that uses hands for expressing the “hand skills” message of this campaign.
Our future. It’s in our hands.
LSC can help YOU gain skills. The television advert was launched to encourage investment in skills, to encourage employers and individuals to gain better skills.
Agency: Leo Burnett, London
Creative Director: Guy Moore
Producer: Kate Taylor
Copywriter: Tony Malcolm
Production Company: RSA London
Director: Carl Erik Rinsch
Executive Producer: Desley Gregory
Producer: Kate Taylor
Managing Director: Kai-Lu Hsiung
Director of Photography: Javier Aguirresarobe
Animation & Visual Effects: Digital Domain
President of Commercial Division/EP: Ed Ulbrich
Executive Producer: Karen Anderson
VFX Supervisor: Jay Barton
CG Supervisor: Greg Teegarden
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
Previs: Tim Nassauer, Terry Naas, John Lima
Texture Painter: Sathyan Panneerselvam
Digital Artists: Errol Lanier, Charles Paek, John Niehuss, Craig “Rowsby” Ricard
Character Modeler: Dan Wanket
Character Rigger: Briana Hamilton
Character Animator: Marc Perrera
Flame Compositors: David Stern, Kevin Ellis
Nuke Compositors: James Kuroda, Janelle Croshaw, Sven Dreesbach, Krista Benson
Editorial: Mad River Post
Editor: Valerie Thrasher
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I am Shiro Hosojima, a staff from “Cool the Earth” contest. I am emailing to inform you to one of eye-opening contest held in Japan.
http://eco.goo.ne.jp/topics/cooltheearth/english/index.html
From July 19th-September 5th 2007, with the aim of curbing global warming as much as possible and keeping the earth “cool”, we are calling for ideas from around the world for reducing carbon dioxide (CO2) emissions.
Based on the innovative ideas we receive, prototype projects will be conducted in Japan to establish models for reducing emissions. The results of these projects will be reported to the global community in the hope that this will promote further innovation towards reducing CO2 emissions.
Winners of this contest are following:
1) Grand prizes will be awarded to up to four people or entities as follows:
- Winners from abroad will be awarded a portion of travel and accommodation expenses to attend the awards ceremony held in Japan.
- Winners from Japan will be taken on an eco-tour to learn about the latest in global warming.
2) Special Prize from Supporting Company: Amita Award:
50,000 yen (approx $420) awarded to an excellent applicant other than Grand prize winners.
If you are interested, please contribute your ideas and support the world for reducing CO2 emmissions!
(Contest information in detail are described below)
Sincerely,
Staff from “Cool the Earth”
Shiro Hosojima/Takeshi Nozawa
cooltheearth@japanfs.org
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I really like the Leanring and Skills Council - Skills Campaign. It is creative, engaging and interesting. I think the hands turning into flowers/letters aspect is incredibly imaginative and offers a unique concept for the Skills brand.
The Skills brand is integrated throughout the advert and remains in ones mind after the advert is finished.
Well done
Chris
http://www.threerooms.com