The print ad is a campaign of Kijang Innova, the Indonesian Family Vehicle that relates to the moment of mother’s day. This is a smart idea of promoting a car.

The heart icon in I ‘love’ U also reads as the letter ‘B’ which in the Indonesian Bahasa language spells ‘IBU’ which means “mother”. The ad is dedicated for Indonesian mother’s day.

Credits
Agency: Dentsu Indonesia, Jakarta
Creative Director: Rachmad Widro
Sr Art Director: J.Elias Marendra
Sr Copywriter: S Banu Ardi
Account Manager: Eka Nidhi Satria
Sr Account Executive: Dwi Rahayu
Published: December 22, 2006 on Indonesian Mother’s Day

Many thanks to S. Banu Ardi for sending this ad.