“Carrying a gun can get you into the coolest places.”

Credits:
Miles Calcraft Briginshaw Duffy, United Kingdom
Creative Director: Paul Briginshaw & Malcolm Duffy
Copywriter: Nick Bird ()
Art Director: Lee Smith
Project: Operation Trident
Client: Luke Knight, Metropolitan Police Service
Brief: Deglamourise guns and gun culture
Media Agency: Mediacom
Photographer: Nick Georgiou