Well the French rugby world cup 2007 has just ended and the winning team was South Africa, the Springboks have defeated the England team.

One of the sponsors of this great rugby competition was Heineken, but Guinness has gate crashed the party with these ads entitled ‘Seconds from Greatness,’ aired in the UK since September 7.

The campaign starts with a teaser 10-second ad, highlighting the start of the World Cup on September 7, with the main TV commercial launching in the days before the opening matches.

The reason why Guinness made those ads is that the brand is currently in the third year of its sponsorship of the English rugby premiership.

A narration states on the 10-second ad: “Your body no longer belongs to you. It belongs to your team mates. To the game and to the cause.”

Seconds from Greatness.

The second ad is based on the characters from Mark Craste short film “Jo Jo in the Stars.” creating an awesome animation.

Creative Agency: AMV BBDO, London
Copywriter: Bernard Hunter
Art Director: Mike Bond
Production Company: Studio AKA
Director: Marc Craste
Producer: Sharon Titmarsh
Post Production: Studio AKA, London
Audio Post Production: Zoo Studios