The campaigns from Greenpeace usually don’t leave us indifferent or insensible.
You can think that more graphical crudeness is necessary or on contrary, that is based on solid concepts without looking for that “crude reality”.

I fight against whale hunting.

I agree with this last opinion. We already saw many previous campaigns from Greenpeace that uses the same line, treating creates attractive and showy images that transmit a very concrete message although of an indirect form, graphically perhaps metaphorical.

It is unknown when humans began whaling. It seems that the whale number is decreasing every year.

Agency: Leo Burnett, Buenos Aires