Comments on: Ghd: girls wish - Thy will be done commercials http://www.10ad.org/ghd-girls-wish-thy-will-be-done-commercials/ Thu, 21 Aug 2008 22:03:16 +0000 http://wordpress.org/?v=2.5.1 By: adela http://www.10ad.org/ghd-girls-wish-thy-will-be-done-commercials/#comment-8711 adela Fri, 23 Nov 2007 13:51:41 +0000 http://www.10ad.org/ghd-girls-wish-thy-will-be-done-commercials/#comment-8711 The agency risked a lot with this campaign. Well, at least it would have been a huge risk in my country as the target market would have been divided in two: the detractors and the consumers. On what's regarding the second video, I think different than you. -5 languages because women all over the world (France, Italy, England, USA, Spain) think alike in certain cases (one of which is perfectly illustrated here); the language doesn't count as a bad attribute, but as a global similar overview of an act (in out case a prayer) -in the end, all girls address to the same God, though each in her own language -there are both symbols and words used but they are used with a purpose, to create that controversy, because usually controversy creates fuss and fuss gets a product known and sold, Even if the ad is to be banned as offensive, we will have bought the product already, so the ad will have done the trick, too. The agency risked a lot with this campaign. Well, at least it would have been a huge risk in my country as the target market would have been divided in two: the detractors and the consumers.

On what’s regarding the second video, I think different than you.
-5 languages because women all over the world (France, Italy, England, USA, Spain) think alike in certain cases (one of which is perfectly illustrated here); the language doesn’t count as a bad attribute, but as a global similar overview of an act (in out case a prayer)
-in the end, all girls address to the same God, though each in her own language
-there are both symbols and words used but they are used with a purpose, to create that controversy, because usually controversy creates fuss and fuss gets a product known and sold,

Even if the ad is to be banned as offensive, we will have bought the product already, so the ad will have done the trick, too.

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