Recalling the famous Ridley Scott-directed Apple ad from back in 1984, a few of Hollywood’s major players recently teamed up with Lincoln Financial Group and Atlanta-based ad agency 22squared to produce a dynamic series of commercials with visual effects and emotions to rival a summer blockbuster.

Emmy-winning director Ray Dilman, who has won hundreds of awards for his art direction, and Stan Winston Studios, the legendary Hollywood make-up and visual effects house behind “Austin Powers,” “War of the Worlds,” “Alien” and “Jurassic Park,” to name a few, help produce LFG’s “Futureself” campaign, in which the actors are seen getting advice from the best source possible, themselves, 10, 15 or 20 years down the road.

Hello future.

“The relationship between people and their financial future can best be understood by the insights they have about themselves.” “Central to the campaign is the message that Lincoln Financial encourages each individual to tap into his or her futureself by working with a trusted financial advisor to achieve the means and confidence to successfully transition through later years.” said Priscilla S. Brown, Chief Brand Officer for Lincoln Financial.

The Get to Know Your Futureself campaign was developed at 22Squared, Atlanta.

“This new campaign is rooted in the principles of 22squared’s friendship marketing model. Our collaborative process with Lincoln Financial began with the realization that the social tenets of friendship govern the relationships between individuals and brands today. Lincoln Financial has bravely chosen to directly establish relationships with individuals as friends vs. consumers as their competitors often do.” said 22squared CEO Richard Ward.

Agency: 22squared
Advertiser: Lincoln Financial Group
Brand Name: Lincoln Financial
Business Sector: Insurance
Campaign Name: Get To Know Your Futureself
Tagline: Hello future.