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Greenpeace and Cărtureşti had this idea that all the books they sell should have as “Foreword” a message about the paper recycling.

The message says that through the time the stories remain the same no matter who write them. But, as we see… each year new books are printed. All these books look great and the paper is good.
But for all this new books many trees must be cut.

“Each piece of paper counts. Recycle.”

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Recycling paper can save many trees.

Agency: NEXT Romania

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6 Responses to “Foreword from Greenpeace”

  1. Gravatar Icon 1 anca

    campania nu e facuta de McCann :))

  2. Gravatar Icon 2 Lemurc

    Dar de cine e facuta, Anca?

  3. Gravatar Icon 3 Phil

    Paper used in books are newspapers are made from trees that are grown for that purpose! Tree’s are farmed to make paper, its not like we cut down the amazon to make a few billion copies of the Bible.

    Recycling paper uses machinery to process them, and chemicals such as bleach to whiten them. All of which causes more pollution and results in crappy paper I wouldn’t wipe my ass with.

    Bah.

  4. Gravatar Icon 4 Lemurc

    Well …Phil this ad print is referring to those trees that are not grown for that purpose. Many forests are cut for making this paper. This is not good.

    As for the recycled paper…this is used for other purposes and not for common use.

  5. Gravatar Icon 5 Liviu

    Campania a fost facuta de NEXT. Ar fi bine sa schimbati si in credits, ca poate nu citeste toata lumea comentariile :)

  6. Gravatar Icon 6 Lemurc

    Mersi Liviu.
    Unora le e greu sa spuna dar prefera sa rada.
    Tipic.


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