JWT Melbourne has just released a new campaign for the latest Ford Falcon XR8 Ute.

The campaign uses the tagline: Falcon XR8 Ute. The power it gives blokes is unbelievable.

The TV spot takes us on a journey into a world where blokes have more say. And we’re not talking your namby-pamby suit wearing type of blokes.

It’s a world where the paper boy delivers rolled up garlic kebabs and widescreen plasmas come as a standard 280 inches.

Andy Hoang, Ford’s marketing communications manager, says the ad, while aimed directly at blokes, doesn’t alienate the female audience.

“It’s a fun ad that shows guys taking the mickey out of themselves and the things they hold dear. It’s an ad that will also make women laugh and probably roll their eyes when they recognize a few of their beloved’s own traits in the ad,” he said.

The campaign consists of 1 x 60 sec TVC, 2 x 30 sec TVCs and various online executions.

Credits:
Agency: JWT Melbourne
Title: Utopia
Copywriter: Scott Glennon
Art Director: Jason Ryan
Creative Director: Jeremy Wynne
Director in Charge: Ben Epstein
Agency Producer: Justine Kubale
Director: Patrick Hughes
Prod Co.: @radicalmedia
Client: Andy Hoang