First stepts with FILA
Published October 9th, 2007 in Advert, Campaigns, Commercials, Entertainment, Fashion, Kids, Sport, TV, VideoThis is the brand new spot from Santa Clara for Fila. The idea is to launch the new concept of “Fila Real Runners” in the segment of running shoes. The idea is to show a home made video of a dad recording his sons first steps.
It will be running on national TV .
You must admit..the kid knows how to run…
Agency: Santa Clara, Sao Paulo
Ad: Vico Benevides
Cw: Andre Godoi, Fernando Campos
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How cute! I imagine my little son running like this