Drinking water project ad print
Published May 21st, 2007 in Advert, Campaigns, Food and Beverage, Kids, Outdoor, Personal Care, Pharma, Photo, Politics, Print, Services, SocialA child’s well-being is highly dependent on both the quality and the availability of water and on how well this precious resource is managed. WHO’s “drinking water project” project is working on improving the drinking water situation in Asia and Africa areas.
Many countries do not manage correct this resource. Especially in countries were poverty reduce the number of healthy children.
This creative idea is using glasses as the special media. The skinny child began getting “fat” visually shows the theme of “Having water to drink, he will improve (grow)” therefore encourage people to donate money.
Advertiser: WHO’s
Creative Director: Jordan Hsueh
Copywriter: Lily Zhao
Art Director: Chris Yan
Typographer: Chris Yan
Print Production Manager: Rock Xin, Tan Leilei
Illustrator/ Computer Graphic: Chris Yan
Computer Retouching: Chris Yan
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