Again Dove carry on its communication based on the development of the natural beauty and the criticism of the drifts marketing of this sector.
After last TV spot called “Dove Evolution” Dove marks its way with this clip “Onslaught”. The tag line is “Talk to your daughter before the industry does”.
Following the success of the award winning Dove Evolution video, part of Dove’s Campaign for Real Beauty, Dove is now launching the follow up: Onslaught.
It’s a short film featuring a young girl being assailed with hundreds of images of female perfection and female beauty in society. The freckled 7-year-old girl is facing the camera as a soundtrack repeats “Here it comes.”
This series of commercials have the purpose of educating and inspiring the women on the true meaning of the beauty.
It`s powerful. Watch it and after that you will think about it.