Here is the ‘Scary tale’ TV spot which was diffused in the english cinemas. The goal was to give a little more information and to sensitize the population about the food problems and eating disorders that some kids may face them. The anorexia and the bulimia are two faces of the same part. These are serious illnesses that we should be looking after, but above all to prevent them.
The idea was to provide assistance and information to the parents whose children are affected by food disorders.
This are tips from pro-anorexia websites. For better advice visit a different website. dontdieforadiet.com
There is a campaign started with collaboration of many organizations (AMV BBDO and Proximity London) to fight against this problems. It was carried out by Niall and Helen Downing and produced by 2AM productions.