Donate blood. Save lives. An interesting social campaign about blood donation.

Is this your idea of blood donation?

This thought provoking and cynical question is to make people think are they just going to part with their blood to a mosquitoes or are they really going to make use of it productively by contributing to people and saving lives.

Donate blood. Save lives.

We would like to highlight that our methods are safer and courteous and that the donor doesn’t have to be related to the person to whom the blood is donated to.

Stop the bloody excuses!

This communication is aimed at people who come up with umpteen excuses to avoid donating blood. This is an attempt to consider that giving blood is normal and helpful to those who are in need of it.

Title: Donate Blood Campaign
Creative Director: Leela Ram
Art Director: Jaya Prakash
Copywriter: Leela Ram
City & Country: Chennai, India