A good message on this next ad prints campaign.

It`s about the piracy and the illegal use of software products. These three ad prints make connections between popular movie characters and the fact that our personal information can be accessed by people with malicious intentions.

Posters have connections with horror movies and characters like Jason, Scream or Freddy Kruger.
The message is clear:

I know when you fall asleep.

Freddy Kruger

I know where you live.

Jason

I know all your secrets.

Scream

But the main tag line of these ad prints is:

Use of illegal software is shortest access to your computer. Only certified games quarantee information security.
Developers against piracy.

Agency: Tabasco / JWT