CTS Italy have a campaign about forests protection and recycling paper.

Looking much as the Romanian campaign, called The recyclers, the Italian campaign is also trying to aware people about the future of many forests in the whole world.

Cutting trees is not a good option for our future. Our environment and climate are already troubled by the massive deforestation made in the early years. Educating people to preserve nature and recycle materials, can give us have hope for the next decades.

If you forget trees, trees will forget you. Plant 1 square meters of forest.

Travellers, not tourists

This ad prints are quite clear about the tress and environment. The message is also direct, if we forget about the nature…nature will forget about us. That`s not good at all.

Agency: Leo Burnett, Italy