Avon ad prints for the crusade against breast cancer campaign made in Mexic. These ads are one of the winners for the Print category at Caracol De Plata the VII Edition, 2006.

Aiming to aware people of the breast cancer issue, this ad print uses a women body as a crying face. One breast has a tear falling down expressing the grief on that crying face.

Avon. Crusade against breast cancer.

Title: Lágrima (Tear)
Media: Magazine
Country: México
Agency: Y&R México
Cause: Prevention of the breast cancer
Brand: Avon Cosmetics, S. de R.L. de C.V.