McCann Erickson has done an excellent job in the world Benetton brand. Now Benetton is trying to initiate some actions regarding the home violence against women.
The brand is brave enough to try with a negative view their same slogan – United Colors of Benetton (combined color Benetton), and make it a more cruel Colors of Domestic Violence (the color of domestic violence).
Agency: McCann Erickson
Federico Sartor May 30th, 2007 at 2:18 pm
this is NOT a United Colors of Benetton advertising campaign.
Please don’t be deceived, see the official Benetton Group website www.benettongroup.com
Direttore Stampa e Comunicazione Istituzionale
Tel. 39 0422 519036
Fax 39 0422 519930
I have not received any denial email from anyone at Benetton Group. Therefore ads will remain on this blog until the denial email from the company.