The idea of this campaign and commercial is sustained itself in a well known fact: we forget to lock our mobile phone and without knowing it, we phone the first person in our contact list. We all do that by mistake.

In Belgium, the League of the Blind turned this into a fundraising idea by asking people to put “a blind call” as the first contact in their mobile phone.

Next time when they call someone accidentally, they’ll make a donation to the League of the Blind.

Here is what the narrative voice is saying:

You probably know this phenomenon: you forget to lock your mobile phone and without knowing it, you phone the first person in your contact list.

The League of the Blind turned this insight into a fundraising idea. They asked everyone to put “A BLIND CALL” as the first contact in their mobile phone. So, next time you call someone accidentally, you make a donation to the league of the blind.

A good and innovative approach for a fundraising and for a good cause.