Against racial discrimination on stadiums
Published July 14th, 2007 in Advert, Campaigns, Photo, Print, Social, SportA lot of racial discrimination is seen on stadiums. What supposed to be an entertaining spent time becomes a verbal war against people different color or opinion.
Romanian Football Federation, National Council for Combating Discrimination and other Romanian organizations has this initiative of sensitize people about racial discrimination.
Racism spoils the fun!
“Die gypsy
At a stadium, a common swear word. So often used that no one perceives the original meaning.
And assuming the threat were to materialize then not only Banel Nicolita would dissapear but also Pele, Eusebio, Ronaldo and Ronaldinho… Trezeguet, Thierry Henry, Thuram, Drogba, Eto’o half of the world’s greatest footballers. We would be left with a white, white world. Awfully white.Mind your words!”
By Alex
On stadiums people use words to express their wrath. From this to racial discrimination is just one step. Many don’t make difference from racial offense to stadium yelling.
This campaign against racism on stadiums is aiming to aware people of their racial attitude against other people.
Ad name: Crosses
Client: Romanian Football Federation, National Council for Combating Discrimination, OSI ERGO, Policy Center for Minorities and Roma
Creative Director/Copywriter: Mihaela Pascu
Art Director: Claudiu Benciu
Brand Service: Ina Olaru
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- Football Resistance Against Racism
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- National Geographic promo prints
“Racism spoils the fun!”, so there’s no stadium and no spectators in the picture.
Look again.
That`s a football field.
The campaign is aiming to aware people on stadiums. A football field is related to a stadium or any other place where you can play a games or have some fun.
Good cause! I’m not sure I get the idea, though. Why has the field become a cemetery? Are they saying that the players are minorities and so would be targeted by racist fans?
There is no game if racist fans keep fighting on stadiums.
Instead of watching the game, they keep fighting.
A game has no purpose if there is no one to appreciate it.
Imagine your blog without people to comment on. That`s the cemetery.
In Romania and some other countries, racist fans spoil the games and fun on stadiums buy promoting racial discrimination or fighting.
Ah, Isn’t everyone in Romania white?
Some are not..should be?
Actually it’s “Racism spoils the game” not the fun since we are talking about racism on football stadiums. Also the body copy says:
“Die gypsy
At a stadium, a common swear word. So often used that no one perceives the original meaning.
And assuming the threat were to materialize then not only Banel Nicolita would dissapear but also Pele, Eusebio, Ronaldo and Ronaldinho… Trezeguet, Thierry Henry, Thuram, Drogba, Eto’o half of the world’s greatest footballers. We would be left with a white, white world. Awfully white.
Mind your words!”
Each cross has a different name on it.
Hope it makes more sense now that you have all the information.
Alex, game is the fun.
People come to stadiums for fun and games. But without game there is no fun. That was my interpretation.
I especially omitted to post the body copy, because I tried to create a general message from this ad not targeted on Romanian stadiums only.
I believe these kinds of words are spoken on other stadium too.
I’ll update the post with your translations… seems to be needed.
Thank you very much for your comment.