Archive for May, 2007
Pro bono campaign about the hidden signs of abuse
2 Comments Published May 31st, 2007 in Advert, Campaigns, Kids, Photo, Print, Services, SocialHere is a pro-bono campaign made for Safe Horizon from Howald & Kalam. The campaign is designed to illuminate the hidden signs of abuse. The ads are not only a compelling visual, but also exemplify the very theme of the campaign—you must look closer to find the hidden signs of violence.
Safe Horizon serves over 350,000 [...]
Be the first to know
0 Comments Published May 29th, 2007 in Advert, Campaigns, Entertainment, Photo, Print, Services, TVIn a highly cluttered media scene with channels all similar to one another, CNN TURK had to point out its area of strength and its unique selling proposition which is “be the first to know of what’s happening in the world”.
Project name: Be the first to know.
Advertiser: Turner DMG
Brand: CNN TURK
Creative agency: DDB&Co. Istanbul
Exposure: [...]
Silence hurts
1 Comment Published May 28th, 2007 in Advert, Campaigns, Photo, Print, Services, SocialAPAV - Portuguese Association for Victim Support ad print campaign aiming to help abused people.
A great creative idea expressing the abuse against people.
Silence hurts. APAV victim support.
Advertising Agency: JWT, Lisbon, Portugal
Creative Director: João Espírito Santo
Art Director: Zeca
Copywriter: Liber Matteucci
Photographers: Filipe Rebelo, Máquina Invisível
Colors of Domestic Violence from Benetton
43 Comments Published May 25th, 2007 in Advert, Campaigns, Photo, Print, Services, SocialMcCann Erickson has done an excellent job in the world Benetton brand. Now Benetton is trying to initiate some actions regarding the home violence against women.
The brand is brave enough to try with a negative view their same slogan - United Colors of Benetton (combined color Benetton), and make it a more cruel Colors of [...]
Orange Music
0 Comments Published May 24th, 2007 in Accessories, Advert, Campaigns, Commercials, Entertainment, Services, TV, Video, WebOur two friends from Orange Romania, Millidge (the short stumpy one) and Doig (the one with the long neck) are back with a new Tv commercial.
This time they promote the newest option from Orange. The Orange PrePay Music option.
Sound: Akon - Don’t Matter

